Venture is an ambitious Swiss business plan competition sponsored by the ETH Zürich in collaboration with McKinsey & Company. People with a brilliant business idea or product, but no idea how to realize it, get guidance and funding by McKinsey experts. Excellent new businesses have been launched: Hiltl, a vegetarian restaurant chain; a handheld device for detecting clandestine radioactive materials; and an open heart surgery simulator, to name a few. We provided the visual identity. www.venture.ch

Corporate identity including web design