Research Lab Signage

Eduardo Souta de Moura, Novartis Campus

Facing this state-of-the-art laboratory is its botanical predecessor The Physic Garden, for which it’s named. Centuries ago, these tended beds of medicinal plants were research labs.

The elegant mirroring of the ancient research environment in the facade of the modern one lead us to us hunt for a contemporary typeface with a nod to the past. Fedra Serif A Book reflects the spirit of the marriage of past, present and future.